COSMOPOLITAN Sri Lanka : A Powerful Digital Relaunch
A headless Strapi & Next.js architecture powers COSMOPOLITAN Sri Lanka’s bold digital redesign for an ultra-fast and immersive reading experience.
Services
Brief
- After a hiatus from the market, COSMOPOLITAN wanted to reestablish its presence in Sri Lanka with a bold digital relaunch. The challenge was to create a platform that was not just a website, but a cutting-edge digital hub capable of meeting international standards, offering editorial flexibility, and presenting COSMOPOLITAN as a forward-thinking voice in Sri Lanka.
Solution
We led the end-to-end development of the platform, engineering a modern, headless architecture designed for performance, scalability, and editorial agility. Our structured Agile process allowed us to deliver in phases, ensuring collaboration, transparency, and a high-quality outcome.
Key elements of the solution included:
- Headless CMS (Strapi): A flexible and powerful content management system with webhook-driven integrations for seamless publishing.
- Next.js Frontend: A server-rendered, lightning-fast frontend optimized for SEO, Core Web Vitals, and dynamic user experiences.
- Custom Features:
- “Cosmo Stories” – bespoke Instagram Stories integration via Meta API
- Spotify Playlists Module – for curating and embedding branded audio experiences.
- Banner Ad Management System – streamlined deployment of sponsored content and advertisements.
- Performance Optimization: A dedicated sprint focused on Core Web Vitals, ensuring exceptional speed and user experience.
- SEO & Compliance: Advanced SEO setup, structured data, Google Search Console, and full GDPR compliance.
- Post-Launch Enhancements: Phase 2 development and ongoing indexing management for sustained growth.
- Core Web Vitals Optimization, Dynamic Article Layouts, Headless Architecture, Instagram Stories Integration, Strapi CMS Implementation
Results
Results
The platform redesign has generated remarkable results, positioning COSMOPOLITAN Sri Lanka as a digital leader. Notable results include:
- Increased User Engagement: Dynamic features such as Cosmo Stories and Spotify playlists have created immersive experiences, significantly boosting on-site interaction.
- Brand image enhancement: The elegant, world-class platform reinforces COSMOPOLITAN’s international image, while tailoring content to the Sri Lankan audience.
- Streamlined Operations: The headless CMS empowers the editorial team with flexibility and efficiency, reducing bottlenecks and enabling faster content publishing.
To relaunch a global brand such as COSMOPOLITAN, we needed a partner who not only understood our vision, but was also capable of handling the technical complexity behind it. Our partnership with UPentreprise gave us the confidence and expert support we needed to return to the market with impact. Guillaume’s positive and dynamic attitude, his commercial acumen, and his genuine understanding of our business were a very pleasant surprise for us. His tenacity is truly inspiring, and his team reflects the same qualities: highly competent, friendly, and absolutely delightful to work with.
Kishani Vethavinayakam, Publisher
COSMOPOLITAN Sri Lanka
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