B2 Payment Solutions is a Canadian-based company that provides payment and technology solutions to businesses across various industries. The company's website was running on a combination of Typo3 and Shopify, which made it challenging to manage and update the website. Furthermore, the website's design and brand identity needed a revamp. B2 Payment Solutions approached UPentreprise, a Montreal-based digital marketing agency, to convert their website to WordPress and WooCommerce, while also updating the website's design to better reflect the company's brand.
UPentreprise started the project by working closely with B2's preferred designer, who provided the mockups for the new website design. The agency then converted the website from Typo3 and Shopify to WordPress and WooCommerce, making it easier for B2 Payment Solutions to manage and update their website. UPentreprise also worked on the website's SEO to improve its visibility on search engines.
One of the main challenges in this project was revamping the website's brand identity without affecting its existing SEO. UPentreprise addressed this challenge by conducting extensive keyword research and optimizing the website's on-page elements to improve its search engine rankings. They also implemented a content marketing strategy to improve the website's domain authority and generate high-quality backlinks.
The website makeover and SEO improvements helped B2 Payment Solutions establish a stronger online presence and attract more visitors to the website. The new design was well-received by B2 Payment Solutions' customers, as it better reflected the company's brand and messaging. The migration to WordPress and WooCommerce also made it easier for B2 Payment Solutions to manage and update their website, which resulted in a more engaging and user-friendly experience for visitors.
Overall, the website makeover and SEO improvements had a positive impact on B2 Payment Solutions' online presence and contributed to increased website traffic and sales. The project was a success, and B2 Payment Solutions continues to work with UPentreprise to improve their digital marketing strategies and achieve their business goals.
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